Custom Websites that Engage Customers
Websites present a company’s image. It tells a story and establishes credibility. It also is important to making a sale. Companion ITCS offers clean and easy-to-manage website designs offer your visitors a positive experience, building traffic and generating feedback.
Our research and development team complete an analysis of your business and target audience. Graphic designers use the research to create a custom look that mirrors your marketing communications and business plan. Coders build an infrastructure with intuitive features that will result in a superlative user experience.
We design, maintain, update, and provide support. Think of us as an extension of your IT team OR YOUR IT team.
We work within your budget parameters – pay-as-use or annual subscription arrangements. ITCS’ services tailored for businesses in any industry sector (from homecare/healthcare to building products) include: E-commerce development, upgrade and maintenance, ERP solutions, brand building, and management.
Our Approach to Web Design
Every project is unique, but they do share a commonality. Our web designers have fine- tuned our approach to ensure that your project runs smoothly and obtains the result you’re after.
Research has found that most website visitors click out within the first 10 seconds unless the content presented is compelling. Our website designs draw people in so they have time to gain interest in your brand. If it's not clean and easy on the eyes, it's not going to keep visitor's attention. Our UI/UX team custom builds the interface according to the web design best practice, so the process becomes less about chance and more about science.
You need 30 seconds to catch the interest of a site visitor. If you succeed research indicates that they will browse further. It’s all about first impressions. Our websites are intuitive, navigation-friendly and set up to give your visitors full control. The information needs to be laid out in such a way that the user can scan and skim the content and get a sense of what your business is about quickly and with ease. What does the company do? What’s different and better than others; credentials; experience? Visitors will stay with your site providing it is conversion-friendly, content optimized, easy-to-navigate, and more likely to take the next step by starting a conversation.
Companion ITCS offers a range of options for you to conveniently manage website content yourself. Remember fresh and up to date content will entice visitors to return. Our web design team offers an easy-to-use content management system. If you prefer to delegate the website management work to us, we offer maintenance options where our experts take care of your website updates while you are busy doing what you do best.
Why go responsive?
If you’re marketing your website to potential customers, user experience is very important. In this highly competitive environment converting visitors is difficult. In order to maximize your success you can’t discount how users engage with your website and you have to be responsive to constantly improve their experience.
Responsive website design is about addressing the most basic of user experience considerations – is access easy on any device? Today the answer must be yes.
People use a wide variety of devices to access the internet -- from desktop computers and laptops to phones, tablets and even wear-ables. Smartphones are now the most common way to browse the net. It is estimated that about 51% of people access the internet using a smartphone or tablet. Static websites are obsolete.
Our responsive website design services ensure that your website looks and behaves the same way regardless of the device from which it is accessed. Using the latest tools and technology, our team develops sites that resize dynamically while retaining the same form and functionality of the original site. Mobile access is becoming the norm.
Search engines like responsive websites. Google ranks responsive websites ahead of desktop-only websites because visitors like them. Optimizing for all screen sizes will improve you chance of showing up for Google searches and generating traffic. Understand that eight out of 10 people will stop engaging with a website if it doesn’t display properly. A responsive site gives you an advantage over the competition.
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